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501 San Benito Street, Suite 201
Hollister, CA 95023-3903
Telephone: 831.902.9197 INFO@TMKOLL.COM

Web Development

Professional Web Design to meet you business needs

Do you need a Website and what can it do for your business?

The answer is yes!  There aren’t many businesses that can survive without a Web presence, and there is no reason not to have a website. Here are a few main reasons why you SHOULD have a website:

  • As a local business, you need a website because your market demands it
  • Customers routinely use the Internet as an entry step in the marketplace
  • If you don't have a website, you're losing business to other companies that do

When planning for your website, design is one of the most critical elements to your online success; your design needs to be attractive, functional, scalable and guide users through checkout to get the most from your business.

Our knowledgeable team is dedicated to designing and creating high quality Websites.  We specialize in developing Websites for any size businesses, public and government agencies, non-profits and even individuals as well.

  1. Custom Web Design Packages

Our design packages include everything needed to create a consistent, professional brand experience and provide the essentials needed to get your business moving.

  1. Maintenance

Your company’s Website can be a highly effective marketing tool and it can be very cost-efficient. There are quite a few benefits, and very little downsides.

We provide on-going maintenance so you can focus on running your business.  We offer packages for those Clients that have routine events, notices, etc. or on an ‘as needed’ basis.

Common Concerns and Questions About Websites

It’s natural to have questions and concerns about setting up a website. Cost is a common one. Beyond an up-front fee to design the website, the ongoing costs can be minimal.  Considering the long-term benefits a website will provide, the cost to design a good website should be well worth it.

Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these and similar concerns is that a business website can provide so many more benefits: establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your business’s capabilities just to name a few.

Another common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any Web presence is probably better than none. Once you have a basic website, as your business and resources grow, you can always add to it.

Ten Things Your Website Can Do

There are many things you can do with your website; here are 10 to begin with:

  • Create a presence. Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.
  • Help build trust. New clients and prospects might want to know about your business history, your expertise and specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.
  • Get listed on search engines. Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.
  • Point of contact. Your website provides customers an easy way to contact you and learn more about your products, services and business.
  • Leverage social networks. Implement a social media strategy to reach a larger audience and to create more buzz about your business. Establish your presence on Facebook, Google+, LinkedIn and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.
  • Sell services and / or products. If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.
  • Share the latest news. Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often.
  • Blog. Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise and share insights and provide practical tips on topics relevant to your business and of interest to your customers.
  • Learn about customers. Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients to forge a deeper bond and to serve them better.
  • Customer convenience. Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.

GAME PLAN

If you’re thinking of creating a website or revamping your company’s existing website, do your homework and do the due diligence involved in making the effort worthwhile.

Next steps:

  • Look critically at websites of competitors or companies you admire. They might be within your industry or anywhere. Should they have a similar product, service or business model to yours, so much the better. Take the best ideas you see and adapt them to your business’s website.
  • If you’re thinking of updating or revamping an existing website, conduct a brief focus group or do a survey of users.
  • Meet with a few Web designers to discuss building or updating your website. Compare approaches, level of service, expertise and cost.

Contact us today to discuss your specific needs and schedule an appointment with us!

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